To provide consumers the necessary information to make the smartest decision when purchasing a vehicle, Honda is teaming up with Edmunds.com to deliver “True Cost to Own a Honda” data to consumers. The multi-platform campaign strategy encourages consumers to compare Honda models to the most cross-shopped competition while calculating the long-term costs of vehicle ownership versus the price tag of a vehicle. The campaign features TV, online and radio. (Christan Miller, manager, Honda Regional Marketing, American Honda Motor Co., Inc.)
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