Friday, June 5, 2009

Email marketing for Dave & Buster’s

Dave & Buster's, Inc. has selected ExactTarget to power the email marketing campaigns for its more than 50 entertainment/dining locations across the United States and Canada. Dave & Buster’s, an upscale dining and entertainment concept that features a signature menu along with electronic and interactive games, is now using ExactTarget’s Enterprise Edition software to automate and streamline its email marketing efforts with advanced email technologies such as event-triggered emails and localized content. (Diana Rhodes, Dave & Buster’s loyalty and online marketing manager.) www.daveandbusters.com.


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