68 percent of American households play computer or video games, according to research from the Entertainment Software Association (ESA), which represents U.S. computer and video game publishers. The number of households playing games increased three percent over 2008.
Other findings of the survey include: 42 percent of American homes have a video game console; adult gamers have been playing for twelve years on average, a decrease from 2008, an indication that more Americans are picking up video game controllers for the first time; the average game player is 35 years old; 78 percent of parents believe that the parental controls available in all recent video game consoles are useful; only 45 percent are rated ‘E’ for Everyone by the Entertainment Software Rating Board; and, 43 percent of online game players are female.
In addition, the report includes statistics about the high level of parental involvement in video game play. 63 percent of parents who have children under 18 with a gaming console in the home believe games are a positive part of their children's lives. Those parents are present when games are purchased or rented 92 percent of the time and report always or sometimes monitoring the games their children play 91 percent of the time.
The research was conducted by Ipsos MediaCT and gathered data from almost 1,200 nationally representative households that have been identified as owning either or both a video game console or a personal computer used to run entertainment software.
The Entertainment Software Association is the U.S. association dedicated to serving the business and public affairs needs of companies publishing interactive games for video game consoles, handheld devices, personal computers, and the Internet. www.theESA.com.
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