Perricone MD, a leader in prestige skincare, is realizing improvements to both revenue and profitability by using iPost’s predictive analytics solution and email services to re-engage dormant customers. By segmenting customers based on level of engagement, Perricone MD is re-invigorating relationships – and sales – with both latent and active customers. (Neil Kjeldsen, vice president of eCommerce at Perricone MD.)
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