Gazillion Entertainment, a leading developer, publisher and operator of massively multiplayer online (MMO) games, is using RTView enterprise-wide across all projects to monitor and analyze gameplay. The Gazillion studios are taking advantage of the flexibility of the RTView platform to provide their varied teams with customized, real-time visibility into the multitude of different events that impact their customers. RTView currently provides Gazillion’s studios with real-time visibility into critical play habits (via advanced interfaces such as heat maps), game service and safety events, and conversion activities – those activities that highlight play habits that will most likely result in conversion to full-paid subscriptions.
For MMO games, the ability to respond to customer interests in real time can be the difference between a successful property and one that reacts too slowly and fizzles. Understanding gameplay – knowing where critical players are at any given time and how they’re interacting with the property and organization – is of paramount importance. There are a myriad of requirements from different departments to understand customer gameplay. For example, requirements vary widely for game designers during play test sessions, marketing executives during promotional periods, and customer service representatives during in-game events. The flexibility of the RTView platform enables Gazillion to provide these different teams the right level of visibility to the right information in real time. Moreover, by combining the millions of real-time gameplay events with data sources from billing, customer service and other systems, RTView can provide all team members with the full picture of a player’s experience.
One-to-Watch: Operator of computer-based gaming centers enhance customer loyalty and optimize profits with software from Game the World. http://www.gametheworld.com
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