Dreams, Inc, a leader in the licensed sports products industry, has reached an agreement with JCPenney that provides customers the ability to purchase from an array of licensed sports memorabilia and apparel directly from the retailer’s online sports fan shop at (www.jcp.com). The new site provides an expanded offering of licensed sports merchandise from professional teams, colleges and athletes – all at JCPenney’s signature affordable prices. The new and expanded online sports fan shop will launch in October. By aligning with JCPenney, a national retailer with one of the largest general merchandise websites on the Internet and more than 1,100 department stores, Dreams is able to extend our merchandise offering to the more than half of Americans that the retailer currently serves. (Ross Tannenbaum, president and CEO of Dreams Inc. Steve Lawrence, executive vice president of men’s apparel at JCPenney.)
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