Critical marketing tool for hospitals

With 75 percent of the U.S. population and nearly 100 percent of physicians being online, the web is a critical marketing tool for hospitals. Emerson Hospital selected brand communications firm PARTNERS+simons to develop a next-generation website to both underscore the hospital’s dedication to its patients and to build its brand online. Emerson Hospital is a 179-bed hospital providing advanced medical services to more than 300,000 individuals in 25 towns. The PARTNERS+simons assignment includes developing new content and functionality to enhance the Emerson experience for patients, visitors, and referring physicians. (Bonnie Kaplan Goldsmith, Senior Director, Public Affairs, Marketing and Communications for Emerson.)