CAS has been selected by The Coca-Cola Company to provide sales force automation solutions to its bottler network, as part of the Program Scale Mobile Customer Management (MCM) initiative. According to Tom Miller, General Manager of Program Scale and Vice President, Bottling Investments for The Coca-Cola Company, Program Scale is designed to provide company-owned and franchise bottlers with a common set of business processes under the Coke One operating model, using the SAP platform. MCM is designed to take the power of Scale to the next level - extend Coke One to include advanced customer facing capabilities, particularly in the area of mobile customer management.
No comments:
Post a Comment