TOP Food & Drug, a grocery store chain in Washington State that is operated by Haggen, Inc., has extended its customer relationship program, TOP Connection, to all 18 locations. TOP Connection, launched in September 2008 at four stores, is a customer relationship program that improves customer retention and store profitability by enhancing the shopping experience and providing unique value-added services. The TOP Connection program pairs Accelitec| interact, an on-demand customer acquisition and retention platform deployed as software as a service (SaaS) solution that is provided by Accelitec, Inc., with RFID readers mounted on top of payment terminals and RFID-enabled key tags containing unique customer identifiers.
Accelitec|interact is compatible with the legacy software used by many grocery retailers. “We’ve had an incredible response from our guests because they see the value and benefits we offer are not available anywhere else in the grocery industry,” said Becky Skaggs, Vice President of Strategy & Consumer Insights of Haggen, Inc. “This program has made it easier for guests to shop in our stores and for us to build relationships not based on discounts. It has made a difference to our business.”
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