Nestlé Waters is to leverage M-Factor’s software to provide actionable insights to allow them to optimize their trade spend across North America. “Fluctuating commodity prices impacting the cost of packaging, the impact of private label and the economic climate in general have made it more important than ever that we regularly assess our overall trade strategies,” said Dan Friedrich, VP of Customer Development at Nestlé Waters. “We need a strategic corporate level view across our brands and SKUs and need these insights to be available quickly to respond to market dynamics. M-Factor’s Software-as-a-Service solution offers the right level of planning and short implementation time that we need to improve top line growth in the near term.”
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment