Public institutions that rely on corporate sponsorships and renewed memberships know that steady attendance to ticketed exhibitions is also important to earned income. To better capture and understand feedback from its annual visitors, the Cleveland Museum of Art has chosen SPSS Inc’s Predictive Analytics Software (PASW) to paint a better picture of their visitors’ overall experiences and improve marketing campaigns, heighten attendance and increase revenue. (Cindy Fink, director of marketing and communications at the Cleveland Museum of Art.)
One-to-Watch: Awakin is a provider of tourism, heritage and educational mobile digital content. The company offers audio-visual trails and downloadable podcasts, playable through multimedia devices or delivered via a hand-held device. http://www.awakin.com
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