Adplex has been selected by Pharmaca Integrative Pharmacy to provide database and marketing solutions. Pharmaca, founded in 2000, is the first and largest integrative pharmacy chain in the U.S., combining conventional prescriptions with natural and complementary health solutions. Under the terms of the agreement, Adplex will build an actionable marketing database and provide Pharmaca with strategic consulting, direct marketing services, database management & analytics, media services, ad production, circular printing and program management. (Laura Coblentz, Vice President of Marketing and Innovation for Pharmaca.)
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