Volvo sponsors mobile ad network

Edmunds.com, the online resource for automotive information, has selected Quattro Wireless, a mobile ad network, for an exclusive mobile advertising and publishing partnership as they steer their business into mobile channels. Quattro, in partnership with Media Contacts and Mobext, has secured Volvo as a site sponsorship for the re-design launch. Volvo became the first sponsor for Edmunds.com’s site re-launch and will have exclusivity over Edmunds.com’s “Vehicle Spotlight” for the duration of the campaign for the launch of its 2010 XC60 Crossover vehicle. Quattro is developing an expandable mobile microsite and ad unit for Volvo to support their sponsorship site placements and create an interactive experience for the consumer. Quattro worked with Mobext and Media Contacts, Volvo’s digital media agency, for the sponsorship deal.