Multi-sport retailer, Nytro has announced its latest sweepstakes giveaway allowing customers to register to win two-time Ironman World Champion Chrissie Wellington’s bike. Powered by one-to-one marketing provider ExactTarget, Nytro’s Cannondale bike give-away is the second in 12 months for the California-based retailer, which has already seen its email subscriber list increase by nearly 50 percent from its first campaign. (Greg Moser, Nytro’s web director.)
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