Consumer electronics spending

The average U.S. household spent $1,229 on consumer electronics (CE) products in the past 12 months according to a new study released today by the Consumer Electronics Association (CEA). On average, men continue to spend more on consumer electronics than women, spending $902 annually compared to women, who spent $558. Young adults spent more than any other age group. Consumers ages 18-24 spent $1,056 last year on CE devices, an increase of nearly $100 from the prior year. The average household reports owning 23 CE products. The 11th Annual Household CE Ownership and Market Potential Study (May 2009) was conducted between January 29 and February 2, 2009. It was designed and formulated by CEA Market Research, the most comprehensive source of sales data, forecasts, consumer research and historical trends for the consumer electronics industry. The complete study is available free to CEA member companies. Non-members may purchase the study for $999 at myCEA.CE.org.

The Consumer Electronics Association (CEA) promotes growth in the $172 billion U.S. consumer electronics industry. www.CE.org.