Columbia Sportswear Company, a leader in the active outdoor apparel and footwear industries, has selected the Demandware eCommerce Platform as the foundation upon which to build its new business-to-consumer online channel. From its founding in 1938 as a small family-owned hat distributor, Columbia Sportswear has grown to be one of the world’s largest outerwear brands with annual sales in excess of $1.3 billion. Columbia offers an extensive product line that includes a wide variety of outerwear, sportswear, rugged footwear and accessories sold in more than 100 countries. Columbia.com is expected to launch on the Demandware eCommerce Platform in the summer of 2009, serving consumers in the United States, with other sites to follow to serve consumers in Europe and Canada. (Kerry Barnes, Columbia’s Vice President of Retail.)
Wednesday, May 20, 2009
B2C online channel
Columbia Sportswear Company, a leader in the active outdoor apparel and footwear industries, has selected the Demandware eCommerce Platform as the foundation upon which to build its new business-to-consumer online channel. From its founding in 1938 as a small family-owned hat distributor, Columbia Sportswear has grown to be one of the world’s largest outerwear brands with annual sales in excess of $1.3 billion. Columbia offers an extensive product line that includes a wide variety of outerwear, sportswear, rugged footwear and accessories sold in more than 100 countries. Columbia.com is expected to launch on the Demandware eCommerce Platform in the summer of 2009, serving consumers in the United States, with other sites to follow to serve consumers in Europe and Canada. (Kerry Barnes, Columbia’s Vice President of Retail.)
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