NYC & Company, the exclusive worldwide licensing agent for the City of New York, and OpSec Security have announced a three-year contract to combat counterfeiting of the City’s world famous brands, including NYPD and FDNY. The on-product authentication program is a continuing keystone of NYC & Company’s enforcement efforts to protect the City’s valuable intellectual property.
According to Lloyd Haymes, Vice President, Licensing & Consumer Products, NYC & Company, “This coordinated enforcement strategy, which features an on-product authentication program with uniquely sequenced hangtags and holographic decals, has been a vital component of our comprehensive brand protection program.
A significant portion of the proceeds from the sale of these officially licensed products benefits the City of New York. The iconic brands currently licensed through NYC & Company include the NYPD, FDNY, New York City Taxi and Limousine Commission, Mayor’s Office of Film, Theatre and Broadcasting, New York City Department of Sanitation, City of New York Parks & Recreation and New York City Department of Transportation, as well as its own stylized “NYC” trademark.
Ones to Watch: Naultilus Security Solutions' unique holography revolutionizes overt and covert solutions for brand and print security. http://www.nautilussecurity.com
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