Macy’s customer sales data

dunnhumbyUSA, builder of sales and brand value for consumer goods and retail companies, has an expanded contractual partnership with Macy’s. Macy’s and dunnhumby initially entered into a contractual agreement in August 2008. Under the agreement, dunnhumby will continue to analyze Macy’s customer sales data, develop customer segmentation models, and work with the Macy's organization to apply the learnings, in alignment with the company’s existing customer-centric business initiatives, to accelerate future sales growth.