Ace Hardware is promoting popular home maintenance products to mobile consumers through mobile phone’s idle screens. A national campaign launched around Ace’s Memorial Day Sale invited consumers to visit their local Ace Hardware to take advantage of deals. The campaign was executed by Horizon Media and generated an average CTR of 18%. In addition, consumers that viewed the campaign were nearly 30% more likely to visit an Ace Hardware retail store. Mobile Posse’s innovative mobile idle screen advertising platform powered the campaign.
The Mobile Posse solution also allows advertisers to conduct short form surveys through the mobile idle screen. In follow-up to the Ace campaign, users were asked whether they had visited an Ace Hardware store within the past seven-to-ten days. Users that viewed the campaign were 29% more likely to have visited an Ace Hardware retail store than users that did not view the campaign. These results demonstrate that mobile idle screen ads and sponsorships can help to drive traffic to retail locations. Consumers opt-in to Mobile Posse’s free application to receive informative and fun content, along with valued offers from local and national retailers. Full-screen offers are targeted and interactive, and can feature rich graphics and customer surveys. Ace Hardware has 4,600 hardware, home center and building materials stores that generate annual retail sales of more than $12 billion. www.acehardware.com. (Andrew Vitellaro, Sr. Creative Specialist at Ace Hardware.) www.mobileposse.com
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