Alternative to plastic cards

CashStar, the interactive gift card and incentives company, has been selected by Dippin’ Dots, well known for its beaded ice cream. With CashStar’s technology, Dippin’ Dots will provide consumers with an alternative to plastic cards. Beginning this summer, ice cream lovers everywhere can order Dippin’ Dots gift cards online to be sent to recipients via e-mail. Virtual gift cards will be available on the company’s website (www.dippindots.com) and can be purchased the same way plastic gift cards are ordered; only the virtual gift card can be personalized with different images and text and is delivered via an e-mail with a link to activate the gift. Dippin’ Dots are tiny, cryogenically frozen beads of ice cream, yogurt, sherbet and flavored ice. Invented in 1988 by microbiologist Curt Jones., Dippin’ Dots are sold in nearly 250 franchised retail locations. (Anthony George, local area marketing manager at Dippin’ Dots.) www.cashstar.com