Kraft Foods, the world’s second largest food company with annual revenues of $42 billion, has implemented Terra’s Demand Sensing (DS) solution in North America to decrease costs, improve service levels and reduce inventory. Terra’s Demand Sensing solution uses pattern recognition mathematics to decipher daily streams of data to determine which information is predictive of actual demand and to more accurately predict retailer requirements. Kraft implemented the software after successfully piloting DS in all U.S. warehouse businesses. (Agnes Feliciano, vice president of customer service and fulfillment for Kraft Foods.)
Kraft Foods (http://www.kraftfoodscompany.com) has 100,000 employees. Brands include Kraft cheeses, dinners and dressings, Maxwell House coffees and Oscar Mayer meats, to global brands like Oreo and LU biscuits, Philadelphia cream cheeses, Jacobs and Carte Noire coffees, Tang powdered beverages and Milka, Cote d'Or, Lacta and Toblerone chocolates.
One-to-Watch: Kelsius automates temperature monitoring of refrigerators and cold rooms, simplifying task management and providing cost effective compliancy reporting for users in the food industries. http://www.kelsius.com
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