AAA Northern California, Nevada & Utah (AAA NCNU) has selected Netkey software to operate digital signs in the club’s branch offices, headquarters and operations centers. The second-largest regional member club of the national AAA organization, AAA NCNU serves more than 4.2 million members via about 100 local branch offices and several operations centers. The club offers members a wide array of automotive, travel, insurance and financial products and services. As part of a strategy to enhance the member experience, present a consistent brand image and deliver targeted marketing and promotional information, AAA NCNU has replaced a primarily DVD-driven display system with digital signage powered by Netkey software. The deployment will also include a multi-screen video wall in the club’s Walnut Creek, Calif. headquarters which can also be used for TV commercial launches and special promotions. (Virginia Vovchuk, director of brand strategy and design for AAA NCNU.) www.netkey.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment