SchoolReach, provider of parent notification services used by public, private and parochial schools, has entered into a partnership agreement with the Minnesota Association of School Administrators (MASA). Through this alliance, the SchoolReach system will be made available to MASA member schools at a discount. A state-chartered association of the American Association of School Administrators, MASA is the leading advocacy organization for school administrators in the state of Minnesota. With its three-step ‘Record-Select-Send’ instant messaging process, SchoolReach allows administrators to record a brief message, select a specific list of parents, teachers, district staff, or community members to whom the message can be sent, and deliver those messages simultaneously via voice, e-mail, or text messaging. (Dr. Charles Kyte, executive director of MASA.)
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