Specific Media, the independent media platform, has reached an online advertising partnership with automotive group, MileOne Automotive. One of the nation’s largest privately held dealer groups, MileOne Automotive represents 28 major automotive brands including Honda, Nissan, and Mercedes in 63 retail locations. In addition, MileOne Automotive manages collision-repair centers, and provides vehicle leasing and car rentals through its Allstate division. Utilizing Specific Media’s proprietary targeted display and data technologies, MileOne will target automotive in-market shoppers across the Specific Media premium publisher network. (David Metter, CMO, MileOne Automotive.) www.specificmedia.com www.mileone.com
CarMax, the nation’s largest retailer of used cars, reports that searches on carmax.com for hybrid vehicles has risen four percent in June over May while diesel vehicle searches rose seven percent over the same time period. Visits to the Fuel Economy section of carmax.com have risen 17 percent over May as consumers look for ways to improve their gas mileage. Searches on carmax.com for hybrid vehicles have continued to rise for the past several months and are up four percent in June and nine percent since March. Popular hybrid vehicles on carmax.com include the Toyota Prius, Lexus RX400h and the Honda Civic hybrid. June searches for diesel-powered vehicles rose seven percent and are up 12 percent over March figures. Popular diesel vehicles include the Ford F350, Dodge Ram 3500 and the Volkswagen Jetta TDI. During the twelve months ended February 28, 2009, the company retailed 345,465 used vehicles and sold 194,081 wholesale vehicles at its in-store auctions. http://www.carmax.com
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