Wizzard Media has released figures today showing an increase in iPhone App sales, podcast downloads and podcast audiences from iPhone users for the first weekend after the launch of Apple’s new iPhone 3GS. Comparing with the previous weekend, the Wizzard Media Network saw an increase in audiences using the iPhone to request podcast episodes of 29% in the U.S. and 27% worldwide. As a result, there was an increase in podcasts downloaded from the network by iPhone users of 66% in the U.S. and 50% worldwide. Revenues for Wizzard’s iPhone App sales showed an average increase of 12% worldwide for the weekend after the new iPhone launch, compared to the previous weekend. Financial analyst projections for Apple’s iPhone sales average over 20 million units for 2009 (RBC, Piper Jaffrey, Citi).
AdMob’s May 2009 Mobile Metrics Report shows in less than one year, the Apple App Store has grown to more than 50,000 applications. Highlights from the May 2009 AdMob Mobile Metrics Report: five percent of applications had more than 100,000 active users in May 2009; 14 percent of applications had between 10,000 - 100,000 active users, representing 322 applications; 54 percent of applications had less than 1,000 active users, representing 1,244 applications; the average iPhone user in AdMob’s network accessed four applications in May; five days after its launch, the iPhone 3.0 Operating System (OS) represented 44 percent of iPhone ad requests. In contrast, only 1 percent of iPod touch requests came from devices running the iPhone 3.0 OS. AdMob reached 15.1 million unique users on iPhone and iPod touch devices on 2,309 applications in its network in May, the vast majority of which were free to download.
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