Saturday, May 30, 2009

Gaming industry research

According to recent market reports, consumer spending has slowed in all markets, but less so in the gaming industry, and in particular less in the PC gaming segment. Jon Peddie Research (JPR), the research and consulting firm for graphics and multimedia, has announced the market forecast for PC gaming hardware and the results are encouraging overall, even with the modest drop due to economic conditions. The total PC Gaming Hardware market is forecasted to drop $1.4 billion (-7%) in 2009 versus 2008 (from $20.07 to $18.65 billion.). The decline is due to reduced sales because of the recession, and lower prices on PCs and components (also due to the recession and competitive pressures.) But, in such an environment, PC gaming systems seem to have suffered the least discounting which illustrates the value consumers place on such systems. Furthermore, in 2009 the PC Gaming Hardware Market, approaching $19 billion, is forecasted to eclipse the hardware market for all gaming consoles combined by almost $2 billion. (Console costs include the console, a certain amount of accessories, and a factor for the cost of an HDTV to display the games on.) http://www.jonpeddie.com/about/press/index.shtml


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