Farley's & Sathers Candy Company, a premier domestic candy producer and distributor, has signed a multi year agreement with M-Factor to leverage M-Factor’s solutions to provide improved insight in to the optimal distribution strategy across its customers on a continuous basis. M-Factor is a provider of predictive analytics solutions for distribution strategy, marketing investment management and trade funds effectiveness for the consumer goods and quick serve restaurant sectors. “Farley’s & Sathers is a very SKU and channel intensive business that changes constantly to new trends both within the category and to larger macro economic changes,” - Steve Luitjens, SVP of Sales and Marketing at Farley's & Sathers Candy Company.
Wednesday, May 6, 2009
Farley's and Sathers predictive analytics
Farley's & Sathers Candy Company, a premier domestic candy producer and distributor, has signed a multi year agreement with M-Factor to leverage M-Factor’s solutions to provide improved insight in to the optimal distribution strategy across its customers on a continuous basis. M-Factor is a provider of predictive analytics solutions for distribution strategy, marketing investment management and trade funds effectiveness for the consumer goods and quick serve restaurant sectors. “Farley’s & Sathers is a very SKU and channel intensive business that changes constantly to new trends both within the category and to larger macro economic changes,” - Steve Luitjens, SVP of Sales and Marketing at Farley's & Sathers Candy Company.
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